# Channelized

> Channelized (formerly 42A) is the Agentic Engagement Layer (AEL). It makes brands agent-ready — so AI agents like ChatGPT, Claude, Gemini and personal assistants can discover, understand, choose and transact with them.

Channelized turns a brand's systems, rules and offers into one intelligent gateway: live answers grounded in governed brand knowledge, real actions executed against the brand's own backend, and full measurement from the first AI question to the completed transaction. No re-platforming required.

## Solutions

- [Agentic Engagement (AEL)](https://www.42a.ai/ado/): Make your product agent-ready, not just human-ready
- [Agent Tracking](https://www.42a.ai/solutions/agent-tracking/): Recognise and name the AI agents visiting your site, including the ones that hide, with the evidence behind each call and a record of what they did
- [Personal Agent Integrations](https://www.42a.ai/solutions/personal-agent-integrations/): Your brand inside ChatGPT, Gemini, Claude and personal assistants — live answers, real actions, context carried forward
- [Brand Gateway](https://www.42a.ai/solutions/brand-gateway/): See, evaluate and change AI responses about your brand in real time, without development
- [AI-Powered Website](https://www.42a.ai/solutions/ai-powered-website/): Every page recognizes visitor intent, reshapes around it and moves people forward — always on-brand

## Industries

- [Banking](https://www.42a.ai/industries/banking/): Open a secure, consented front door for customers' AI assistants, with governed answers, offers and applications
- [Membership & Loyalty](https://www.42a.ai/industries/membership-loyalty/): Put member benefits in front of AI assistants at the moment of intent
- [E-commerce](https://www.42a.ai/industries/e-commerce/): Give agents live access to catalog, availability and checkout so recommendations become purchases
- [Travel](https://www.42a.ai/industries/travel/): Carry preferences, loyalty and live availability from AI inspiration to direct booking

## Integrations

- [All integrations](https://www.42a.ai/integrations/): Every engine, protocol and platform Channelized connects to
- [ChatGPT](https://www.42a.ai/integrations/chatgpt/): A governed path for ChatGPT into your business — discover, compare and act on live data
- [Claude](https://www.42a.ai/integrations/claude/): Precise capabilities, live information and business-controlled execution for Claude
- [Gemini](https://www.42a.ai/integrations/gemini/): Safe, real-time interactions between Gemini and your catalog, customers and operations
- [Model Context Protocol (MCP)](https://www.42a.ai/integrations/mcp/): A managed MCP surface over your systems — capabilities, context and approved actions
- [Agentic Commerce Protocol (ACP)](https://www.42a.ai/integrations/acp/): Agent-driven checkout through a governed commerce flow
- [WordPress](https://www.42a.ai/integrations/wordpress/): Machine-readable content, llms.txt and a governed MCP surface for WordPress sites
- [Braze](https://www.42a.ai/integrations/braze/): Governed Braze events and lifecycle journeys triggered by real agent intent
- [Emarsys](https://www.42a.ai/integrations/emarsys/): AI agents as one more channel in Emarsys / SAP Engagement Cloud, with events in and known-customer context out

- [Temenos](https://www.42a.ai/integrations/temenos/): Consented, live core banking answers and pre-filled applications in AI assistants
- [nCino](https://www.42a.ai/integrations/ncino/): Mortgage and lending intent from AI conversations turned into nCino applications
- [Guidewire](https://www.42a.ai/integrations/guidewire/): Coverage answers, quotes and first notice of loss from Guidewire inside AI assistants
- [Antavo](https://www.42a.ai/integrations/antavo/): Loyalty points, tiers and rewards shown and redeemed at the moment of intent
- [SAP S/4HANA](https://www.42a.ai/integrations/sap-s4hana/): Agent answers grounded in real SAP stock, contract pricing and order status
- [ServiceNow](https://www.42a.ai/integrations/servicenow/): Cases and field service work orders opened and tracked from any AI agent

Also by category, all listed at https://www.42a.ai/integrations/:
- Agent channels: ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity
- CRM and customer data: Salesforce, Microsoft Dynamics 365, HubSpot, Segment, Adobe Experience Platform, Tealium, Okta Customer Identity
- Commerce: Shopify, WooCommerce, Salesforce Commerce Cloud, Adobe Commerce, commercetools, BigCommerce, SAP Commerce Cloud, VTEX, Algolia, Stripe, WordPress
- ERP and field service: SAP S/4HANA, Oracle NetSuite, Oracle Fusion Cloud ERP, Dynamics 365 Business Central, ServiceNow, Salesforce Field Service, IFS, ServiceTitan
- Service and engagement: Zendesk, Intercom, LiveChat, Help Scout, Chatwoot, Twilio, WhatsApp Business Platform, Genesys Cloud, NICE CXone, Braze, SAP Emarsys, Salesforce Marketing Cloud, Klaviyo, Bloomreach, Optimove
- Banking and lending: Temenos, Fiserv, FIS, Finastra, Mambu, nCino, Backbase, Plaid, Pega
- Insurance: Guidewire, Duck Creek, Sapiens, Majesco
- Loyalty and membership: Antavo, Comarch Loyalty, Capillary, Talon.One, Eagle Eye, Salesforce Loyalty Management
- Data: Google Analytics, Snowflake, BigQuery, Databricks
- Protocols: MCP, ACP and custom APIs

## WordPress Plugin (free)

- [Plugin page](https://www.42a.ai/wordpress/): Overview and setup ([markdown version](https://www.42a.ai/wordpress.md))
- [WordPress.org listing](https://wordpress.org/plugins/ael-42a/): Install from the plugin directory

"42A Agentic Engagement Layer (AEL)" is a free, GPL-2.0-or-later WordPress plugin (WordPress 6.0+, PHP 7.4+). On activation, with zero configuration, it makes a WordPress site readable and queryable by AI search engines and agents:

- Markdown twin of every public page — via ?format=markdown, a .md suffix, or an Accept: text/markdown header, with YAML frontmatter, advertised through <link rel="alternate"> and a Link: header
- llms.txt and llms-full.txt generated and served at the site root, mapping the front page, navigation, recent posts and WooCommerce product categories
- A public, stateless, anonymous, read-only MCP server at /wp-json/42a/v1/mcp (JSON-RPC 2.0 over streamable HTTP), discoverable at /.well-known/mcp.json, /.well-known/mcp, /.well-known/mcp/server-card.json and /.well-known/mcp-server
- MCP tools: get_site_info, search_content, get_page (markdown), list_recent_posts, list_categories, plus search_products and get_product when WooCommerce is active
- Local status checks in wp-admin: endpoint self-tests, sitemap detection, a robots.txt audit against 87 known AI bots across training, search and agentic tiers, and local agent-traffic counters
- It detects and respects an llms.txt or MCP discovery document a site already provides, rather than overriding it

All of the above works with no Channelized account, no sign-up and no email address — it is the whole product, not a trial, and none of it expires. The plugin makes zero external requests until the user explicitly connects the site to Channelized; telemetry is a separate opt-in and off by default.

## Blog

How brands work with AI agents: protocols, journeys and the Agentic Engagement Layer.

- [Blog](https://www.42a.ai/blog/): All posts
- [PAP, explained: how personal agents will deal with your company, and why you shouldn't have to build it](https://www.42a.ai/blog/pap-personal-agent-protocol-explained/): What the Personal Agent Protocol (PAP) is, how poppy.json, agent identity, sign-in and scopes work, where it stands at draft 0.3, and how Channelized supports it for every client
- [ARD, explained: how agents will find your brand, and why you shouldn't have to think about it](https://www.42a.ai/blog/ard-agentic-resource-discovery-explained/): A technical look at Agentic Resource Discovery (ARD): the manifest, the registries, the trust model, where adoption really stands, and how Channelized ships it for every client automatically
- [RSS feed](https://www.42a.ai/rss.xml): Subscribe to new blog posts

## Resources

- [Sitemap](https://www.42a.ai/sitemap-index.xml): Full index of pages
- [llms-full.txt](https://www.42a.ai/llms-full.txt): This file plus the full text of every blog post

## Company

- [About](https://www.42a.ai/about/): The team behind Channelized
- [Careers](https://www.42a.ai/careers/): Open positions
- [Support](https://www.42a.ai/support/): Help and contact — support@42a.ai, typical response within 1–2 business days

## For AI agents

AI agents acting for a person are welcome here.

- Book a demo for your user: call the `book_demo` WebMCP tool on any page (navigator.modelContext), fill the contact form (form#contact-form, opened by any "Book a demo" button), or POST JSON {"name", "email", "website", "role", "message"} to https://www.42a.ai/api/contact. Ask your user first: it sends their details to Channelized.
- Read this guide from a page: the `get_site_guide` WebMCP tool.
- Say who you are: if you send no agent identity of your own (User-Agent token or Web Bot Auth signature), open the site once with ?via=<your-name>, e.g. https://www.42a.ai/?via=instinct.
- Off limits: the /keystatic content admin.

## How It Works

1. Connect: Channelized links to the systems you already run — CMS, commerce, CRM, support and data platforms
2. Enable: an agent-optimized surface (MCP, agentic protocols, machine-readable content) exposes governed knowledge and approved actions
3. Govern: your rules decide what agents can see, say and do, with a full interaction trail
4. Measure: track answers, actions and outcomes across ChatGPT, Claude, Gemini and Perplexity

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Last Updated: 2026-11-02